Media Literacy, Fifth Edition |
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W. James Potter, University of California, Santa Barbara
This book offers a detailed approach to studying media influences, and shows readers what it means to operate at a higher level of media literacy. Through skill-building exercises, students gain a clearer perspective on the borders between the real world and the simulated media world and become more informed and literate media consumers. Read more...
Additionally, you will have access to valuable ancillaries on our password-protected Instructor Teaching Site and your students will benefit from the learning resources available on our open-access Student Study Site.
"Great material. On point for the class I have created. Will be using it in Spring 2012." —Dr. Josephine Bitler, Alpena Community College
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Managing Media Work |
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Paperback: $41.95
ISBN: 978-1-4129-7124-9
©2011, 320 pages
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Mark Deuze, Indiana University and Leiden University, The Netherlands
This book provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students both to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work. Read more...
“For years, media scholars have all but ignored those who manage and work in the cultural industries. This collection takes a major step toward overcoming this shortcoming by bringing together an impressive and diverse group of international scholars to expand what we know about the creative industries. Deuze has done us a great service by putting together this touchstone volume.” —Catherine McKercher & Vincent Mosco, authors of Knowledge Workers in the Information Society and The Laboring of Communication.
"This rich, varied, informative and bang-up-to-date collection will be a terrific resource for students, teachers and researchers. The editor has done a great job in bringing together a set of leading figures who wouldn't normally be found in the same pages."
—David Hesmondhalgh, author of The Cultural Industries
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McQuail's Mass Communication Theory, Sixth Edition |
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Denis McQuail, University of Amsterdam, The Netherlands
This book has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The Sixth Edition covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. Read more...
"Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly." —Philip Schlesinger, University of Glasgow
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